S.A. Rogers - Clean Tech Growth Strategist

Media Buying & Growth for Clean Tech & Climate-Minded Companies

I help climate tech startups and clean energy companies acquire customers, generate qualified leads, and scale faster through AI-powered paid advertising, high-clarity sustainability messaging, and full-funnel growth systems.

Why Climate Tech Struggles with Growth

Climate innovation often fails to convert because the messaging is too technical, too vague, or too steeped in jargon. And when your messaging isn’t clear, your paid ads underperform — wasting budget, increasing CAC, and slowing down adoption of critical climate solutions.I translate complex climate solutions into clear, credible, compelling language, and build funnels that turn that clarity into growth.

Why My Approach Works

Climate tech founders face a unique challenge: your solution is often complex, technical, and deeply scientific - but your audience isn't. Buyers need clarity, not jargon. Investors need confidence, not hand-waving. And customers need a story that connects climate impact to real-world value.My approach works because it blends:✓ Environmental science expertise
I understand the climate, sustainability and natural-resources context behind your technology, which means I can translate complexity without losing accuracy.✓ Performance-Focused Media Buying
Continuous creative testing, bid strategy optimization, and data-driven decisions designed to lower CAC and increase qualified lead volume.✓Technical communication mastery
I specialize in explaining engineering, scientific, or policy-heavy concepts in a way that resonates with decision-makers.✓Ethical, science-based marketing
No hype, no greenwashing, no oversimplification. Just clear, credible messaging aligned with real impact.✓Conversion-focused growth strategy
Messaging is only powerful if it moves people to action. Everything I build - landing pages, funnels, ads - is grounded in user behavior, not guesswork.This combination helps your climate solution reach the people who need it, faster - with clarity, integrity, and measurable results.

What I Do

  • Paid Ads for Climate Tech: Includes Meta + Google Ads, creative testing, budget scaling, retargeting, and AI-driven performance monitoring.

  • Landing Pages & Funnel Optimization: Structure, copy, user flow, conversion strategy, and retargeting logic.

  • Messaging Frameworks: Clear value propositions, technical translation, investor vs. customer narratives, and science-aligned storytelling.

  • Full-Funnel Growth Strategy: Integrated systems that align messaging, paid ads, landing pages, and conversion paths to improve CAC, boost lead quality, and create predictable, scalable growth.

  • Thought Leadership Systems: Founders' LinkedIn content, climate storytelling, educational frameworks.

Who I Work With

I partner with climate tech companies working on:

  • Carbon reduction & monitoring

  • Electrification & battery tech

  • Water tech

  • Regenerative agriculture

  • Renewable energy

  • Biodiversity + nature-based solutions

  • Climate SaaS & analytics

If you're solving a climate problem, I can help translate it for the world.

Free Climate Tech Messaging & Funnel Audit

Get a fast, science-backed review of your current messaging, landing page, and growth system with practical recommendations you can use immediately.This audit is designed to give you immediate insights into how your ads, landing pages, and funnel can perform better — and what’s holding your growth back.What you'll receive:
✓Paid ads opportunities (which audiences, platforms, and creative angles will work best for your climate solution)
✓ Benchmarked KPIs for your climate sector (CPL, CTR, conversion rate expectations)
✓A review of your value proposition clarity
✓ Messaging improvements (no jargon, no greenwashing)
✓ Landing page + funnel structure feedback
✓ Paid ads readiness check
✓ Priority recommendations tailored to your climate solution
✓ A downloadable PDF of your auditWhy this matters:
Climate tech founders often struggle not with the technology - but with communicating its value. This audit gives you a clear roadmap to fix that.

30-Day Pilot Program

A low-commitment, high-impact starter engagement designed for climate startups.Includes:
✓ Messaging audit
✓ Value proposition rewrite
✓ Landing page refresh
✓ Funnel setup
✓ Launch up to 3 ad campaigns (Meta or Google)
✓ Create 6–12 initial ad creatives
✓ Run 1–2 audience tests
✓ Retargeting setup
✓ Install tracking pixels + event configuration
✓ Weekly reporting & insights

Let's build the messaging the climate movement deserves.

Get your free audit or book a strategy call today.